I had the privilege of bringing the Clutch Cult brand to life, from raw vision to refined identity. It began with deep listening while sitting with the founders to understand not just what Clutch Cult is, but how it should feel in the hearts of those who experience it. Through hands-on workshops, we explored visual language, symbolism, and emotional intent, shaping a brand that’s as bold and layered as the people behind it. That foundation led to an exciting next step: designing their Fall/Winter 2023 collection. The result is something I’m incredibly proud of. Work that doesn’t just look good, but means something.