Leroy’s has long been a Denver favorite, a neighborhood bagel shop where connection, comfort, and community come together. I had the pleasure of partnering with the Leroy’s team on a brand refresh that honored their roots while positioning them for growth. From visual identity and signage to expansion packages, messaging, and marketing campaigns, we worked side-by-side to evolve the brand while keeping its soul intact.

The creative strategy centered around a powerful truth: people are craving togetherness. Whether it’s bagels and coffee or friends and conversation, Leroy’s brings good things, and good people, together. That sentiment became the heartbeat of our campaign: “We’re better together.” With thoughtful content, bold visuals, and a refreshed brand system, Blacksevens gave Leroy’s the tools to continue building a space where everyone feels the love.