From logo to product design, Blacksevens has partnered with Valid Eval to build a brand rooted in clarity and direction.

Valid Eval

Brand Design, Web Design, Product Design, Creative Direction

Since 2020, I’ve had the opportunity to partner closely with Valid Eval on a wide range of creative initiatives, from brand identity and strategy to multiple website designs and a full product experience. Our collaboration began with a foundational question: how do we visually represent a platform that guides organizations through high-stakes, high-integrity decision-making?

The answer became the core of the brand: a trusted map. The logo and visual language were designed to reflect direction, clarity, and trust - just like the role Valid Eval plays for its clients. Like a well-drawn map, the brand offers structure and orientation without limiting exploration. This metaphor carried through everything we built together, helping the brand grow while staying deeply connected to its mission.

Since 2020, Blacksevens has worked with Valid Eval to design their brand, websites, and full product experience. The logo is inspired by a “trusted map”—symbolizing Valid Eval’s role in guiding organizations through complex decisions with clarity and
Since 2020, Blacksevens has worked with Valid Eval to design their brand, websites, and full product experience. The logo is inspired by a “trusted map”—symbolizing Valid Eval’s role in guiding organizations through complex decisions with clarity and
Since 2020, Blacksevens has worked with Valid Eval to design their brand, websites, and full product experience. The logo is inspired by a “trusted map”—symbolizing Valid Eval’s role in guiding organizations through complex decisions with clarity and
Since 2020, Blacksevens has worked with Valid Eval to design their brand, websites, and full product experience. The logo is inspired by a “trusted map”—symbolizing Valid Eval’s role in guiding organizations through complex decisions with clarity and
Since 2020, Blacksevens has worked with Valid Eval to design their brand, websites, and full product experience. The logo is inspired by a “trusted map”—symbolizing Valid Eval’s role in guiding organizations through complex decisions with clarity and