When Ósta Real Estate & Hospitality Group approached me to brand their upcoming Applewood destination, I knew it was something special. A stunning space with mountain views, green spaces, and multiple bars and restaurants under one roof, it deserved a name and identity to match. Inspired by the ancient Greek word for “marketplace,” The Agora captures the worldly, welcoming spirit of the venue while the clean, modern design reflects its upscale experience. From Italian deli to Irish golf-bay pub to swanky lobby bar, this was a dream project to bring to life.